Marketing Strategy Canvas
A free visual marketing planning tool.
What is Marketing Strategy Canvas?
It is a free tool for collaborative creation, brainstorming and marketing planning. It is a printable canvas that sets in a logical structure, the main elements of a marketing plan. The Marketing Canvas Strategy simplifies the elaboration of strategies, reduces the need to produce and read long documents and also facilitates communication between the involved ones.
How shoud I use it?
Download the original file, in PDF format. Print it in the size of your preference (A4, A3, A2 or A1). Put it on the wall. Using Post-Its, start filling it with the main topic of your marketing strategy. Feel free to start in any quadrant.
It’s free!
It’s absolutely free. Just download and use it.
Can the Marketing Strategy Canvas replace the marketing plan?
No. The Marketing Strategy Canvas provides a holistic vision of the strategy, allowing users to harmonize the elements of the analyses. This can be very important in the begining of a marketing planning process and also in the monitoring of the execution. However, probabily you will feell the necessity of validation for some assumptions made in the strategy development process, through research ou even detailing some topics.
Exemple
Down below is an example of use, created by Aline Rezende:
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Marketing Strategy Canvas is licensed with a Creative Commons License - Attribution - Shares Equal 4.0 International.
It means that you can share it (copy and redistribute the material in any medium or format) and adapt it (remix, transform, and build upon the material) for any purpose, even commercially. But you need to keep the attribution (You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use) and ShareAlike (If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original).
About the author: www.drbmarketing.com.br.